Our Client, a Real Estate company is looking to hire a driven Content Strategist to develop and execute content strategies that drive traffic and generate leads. In this role, you identify ways to increase brand awareness and conduct keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not.

To be successful in this role, you should be able to collaborate with other teams to develop innovative ideas. Ultimately, you will ensure our web content is on brand and adds value to existing and potential customers.

Responsibilities:

1.      Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.

  1. Analyzing content marketing data to identify trends and anticipate consumer needs.
  2. Performing content audits to assess how well existing content is performing.
  3. Performing content gap analyses to determine what type of content is missing and what is needed.
  4. Delegating tasks to writers and editors and providing feedback.
  5. Creating, adjusting, and managing the editorial calendar.
  6. Establishing style guides that specify the writing style and tone needed to create engaging content.
  7. Developing a solid understanding of the target audience through online and traditional market research.
  8. Conduct keyword and SEO research to understand customers’ needs.
  9. Monitor web traffic and engagement (e.g. conversions and bounce rates)
  10. Coordinate with design teams to illustrate articles.
  11. Follow industry-related news and generate ideas around trending topics
  12. Review and update published content as needed.

 

 Requirements:

1.                 1.  Minimum of 4 years of content strategy and project management experience.

  1. A portfolio of published articles
  2. Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO) and search engine marketing (SEM).
  3. The ability to work under pressure.
  4. Strong content presentation skills.
  5. Outstanding organizational and time management skills.
  6. Excellent analytical skills.
  7. Exceptional marketing and collaborative skills.
  8. Effective communication skills.

Interested and qualified candidates should send CV to: recruit@gidijobs.com