Key Job Responsibilities:

•        Come up with new and interesting ideas and develop how to convey them to the target audience in an engaging way. 
  
•        Write clear, concise and compelling copy for various mediums such ads, blog posts, social media, publications as the job demands.
  
•        Conduct thorough research and interviews on new topics in the industry.
  
•        Work effectively with other creative professionals to execute marketing projects and campaigns
  

Key Competencies:

·         Proven experience identifying, targeting, and mobilizing relevant opinion leaders (trending and budding) and influencers.

·         Strong interest in new media as a tool for communication and development.

·         Excellent verbal and written communication skills (English, others).

·         Great attitude.

·         Good presentation, persuasion, and relationship skills.

·         Proficiency in Microsoft Office.

·         Skilled in use of Graphic Design tools

·         Great knowledge and use of vlogs

·         Commitment to rapid professional growth and development.

SPECIFIC RESPONSIBILITIES  

·         Develop a social strategy that creates buzz, attracts new members, drives community engagement, and ensures that all assigned brands are well-represented on social media.

·         Develop, test, measure, deploy and manage content across social media channels for assigned brands.

·         Reach out to editors, and bloggers to arrange guest posts, interviews, vlog contributions etc.

·         Create innovative social programs with cohesive points-of-view, finding new ways to integrate our client’s brick-n-mortar experience into social.

·         Ensure social user feedback is “heard” and incorporated into regular reports for all assigned clients.

·         Identify and report new social trends, especially tent poles, and incorporate same into the social engagement plans of the brand as appropriate, ensuring the brands remain socially relevant.

·         Provide online/social media funnel support for the brand.

·         Maintain the team’s social media calendar.

·         Maintain accurate and organised documentation on all clients’ projects and communications.