Position Summary:  

· Grow incremental and new sales for the business while simultaneously reducing customer turnover.

· Build and manage all aspects of the on-trade accounts inclusive of account management, business analytics, and channel development.

· Work closely with Customer Support, Accounts, Marketing, and other sales teams for the purpose of ensuring the delivery of a first-class experience.

Major Responsibilities/Accountabilities:

Brand Management, Strategy, and Business Development:  

· Lead the business’s strategic on-trade account planning processes and develop performance objectives, sales targets, and critical milestones for weekly/monthly/annual periods.

· Act as the on-trade expert at the market level.

· Create comprehensive strategies to identify and target new customers in the assigned territory.

Analytics:

· Execute, track, and report Customer Marketing activities.

Industry Participation:

· Represent the business beyond the sales department by participating in tradeshows, sales workshops, sales seminars, and events on behalf of the business.

· Orchestrate on-premise sell-through activities (drink lists, menus, staff training, promotions, etc.) as well as display penetration, shelf positioning, feature pricing, sampling, etc.

· Target specific outlets identified for activations/promotions and execute activations in line with Marketing Plans, brand plans, commercial objectives, and account plans.

Budget Management:

Propose and manage A&P budgets for on-trade, providing regular budget updates, forecasts and re-allocate budgets between brands as needed throughout the year.

· Establish revenue goals and strategies that advance the accounts’ performance and enable the achievement of the business’s financial goals.

Collaboration: 

· Work closely with the marketing team to ensure that trade marketing strategies are aligned with sales objectives.

· Partnering up with the finance department to ensure availability of sufficient funds for the sales department in order to ensure optimal performance. 

· Develop industry-leading relationships with external key account contacts in order to ensure that the business receives constant leads on potential key clients.

Knowledge and Opportunity: 

· Stays up-to-date with industry best practices and standards thereby giving the business a competitive edge and solidifying its position as a market leader.

· Use sales, distribution, demographic, and all available data to identify areas of opportunity by brand, channel, and consumer with high potential gain from focused marketing effort. 

Customer Relationships:

· Act as the primary point of contact between the business and our customers to ensure transparent and healthy relationships are maintained with key stakeholders.

Target driven:

· Delivering and exceeding sales targets.

Nature & Scope (Including Dimensions): Position typically works with the Senior Sales Manager. Communication can include sensitive information, requiring confidentiality and discretion in dealings with contacts. Decisions impact the departmental organization as a whole, and errors may cause significant expense and volume loss to the entire organization.

Requirements:

· Education: Must have a bachelor’s degree in Communications, Business Administration, Business Management, Marketing, or any other related field. An equivalent of this requirement in working experience is also acceptable. 

· Professional Qualification: Advanced Sales Manager Certification (ASMC) or its equivalent is an advantage. 

· Experience / Background: At least 3 years in a sales position within a complex and fast-paced business environment, preferably as a Sales Manager.

Interested and qualified candidates should please send CV to:  info@theverb.ng