Job Brief:

If you live and breathe all things marketing, we want to talk to you. We are looking for a PR/Digital Marketing Manager to build, promote and sustain a good brand/image for the company. Develop, implement, track and optimize our digital marketing campaigns across all digital channels. We’re looking for a highly organized, strong communicator, client facing rock star that bleeds PR/Social Media Marketing. We are growing and need someone that can hit the ground running.


Responsibilities

  • Planning publicity strategies and campaigns
  • Writing presentations, press releases, articles and reports
  • Attend to all external queries/request and maintain the corporate site
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate