Social Media Specialist
- Part Time
- Gidijobs
- Victoria Island, Lagos
-
Posted 9 years ago
We are looking for a driven Social Media Specialist to
attract and interact with targeted virtual communities and networks users.
The goal is to gradually achieve superior customer
engagement and intimacy, website traffic and revenue by strategically
exploiting all aspects of the social media marketing roadmap.
Responsibilities
- Build and execute social media strategy through competitive
research, platform determination, benchmarking, messaging and audience
identification
- Generate, edit, publish and share daily content (original
text, images, video or HTML) that builds meaningful connections and encourages
community members to take action
- Set up and optimize company pages within each platform to
increase the visibility of company’s social content
- Moderate all user-generated content in line with the
moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the
appropriate social data/metrics, insights and best practices, and then acting
on the information
- Collaborate with other departments (customer relations,
sales etc) to manage reputation, identify key players and coordinate actions
Requirements
- Proven working experience in social media or related field
- Excellent consulting, writing, editing (photo/video/text),
presentation and communication skills
- Demonstrable social networking experience and social
analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and
SEO
- Knowledge of online marketing and good understanding of
major marketing channels
- Positive attitude, detail and customer oriented with good
multitasking and organizational ability
- Fluency in English
- BSc. in Computer Science/Engineering, or Communications,
Marketing, Business, New Media or Public Relations